Adaptive design, for adaptive people

Posted by on Oct 2, 2013 in Design philosophy, Technology

If you have a smartphone, a tablet or another mobile device, you already know it’s perfect to watch TED Talks on. But if you build media for mobile devices, like I do, you face a big challenge: there are so many devices out there, with so many different screen sizes and capabilities, from trusty old iPhones to big new Android and Windows 8 tablets.
As we rebuild TED.com, we’re using a responsive design system that reacts to the screen sizes and feature sets of many different web-capable devices. In this video, I give the key thinking behind adaptive web design and a brief overview of how it works.


hello_joeJoe Bartlett is a front-end developer, and the possessor of the most ambiguous accent at TED. He’d tell you all the places he’s from, but then he’d have to kill you.