How user archetypes lead to design decisions

How user archetypes lead to design decisions

Once our team came to terms with the need to rebuild TED.com from the ground up — and the freak-out phase subsided — we began sketching. As part of the process of figuring out what to change, what features to add and how to sharpen our design, there was a big question that we had to […]

What’s new in Beta 4

Posted by on Jan 14, 2014 in Release updates | No Comments

Hello, world. Beta 4 went live today with a few of your new favorite things. First and foremost, literally speaking, the “favorite” feature is now available. Thanks for all your feedback that helped us nail it via #TEDBeta and hello@ted.com. We’ve also made profile pages for the TED Fellows and TED Translators available. Check out what […]

What’s new in Beta 1?

Posted by on Oct 31, 2013 in Release updates | No Comments

Today, we open up the “beta 1″ release of the new TED.com, the very first public access to the exciting changes we’ve been working hard on. A few key areas of TED.com are included in this release, starting with a brand new homepage. (Not everything is there yet, but it’s a start—and you’ll get fresh new parts […]

From 50 to 1

Posted by on Oct 3, 2013 in Design philosophy, Process | No Comments
From 50 to 1

Finding love — it’s a little bit like playing roulette. You win some, you lose some. While you of course hope for a good partnership, you have no idea what it will be like down the road. Finding the right creative agency to work with is a little bit like that. Here’s how we went […]

Turning a compass into a process

Posted by on Oct 1, 2013 in Design philosophy, Process | No Comments
Turning a compass into a process

Where do we begin? In a company like ours, there is no shortage of ideas that spring out of spontaneous collaborations. The hardest part of my job is saying “no” to ideas — or more commonly, “yes, but what would you like to give up for it?” When we began to realize the need to rebuild […]