The new TED Talk page: A brief history

Posted by on Apr 15, 2014 in Design philosophy, Lessons learned, Process
The new TED Talk page: A brief history

The life of a TED Talk begins when a speaker shares their idea on the TED stage, to a live audience. From that moment, the idea spreads through conversations — and online video. While TED Talks are seen through many channels (e.g. YouTube, Netflix, Roku, native mobile apps), we can best offer the experience with […]

How we’re helping you dig deeper into TED Talks

Posted by on Mar 14, 2014 in Design philosophy, Editorial, New features
How we’re helping you dig deeper into TED Talks

 FabVietnam Photography for Getty Images At the 2012 staff retreat, TED’s curator, Chris Anderson, gave a now near-mythical talk on the future of TED. The question on his mind: How can we build a living archive of ideas worthy of the future? To illustrate his point, he showed pictures from his trip that summer to […]

How user archetypes lead to design decisions

How user archetypes lead to design decisions

Once our team came to terms with the need to rebuild TED.com from the ground up — and the freak-out phase subsided — we began sketching. As part of the process of figuring out what to change, what features to add and how to sharpen our design, there was a big question that we had to […]

One team, one dream: The best collaborations are messy.

Posted by on Nov 21, 2013 in Design philosophy, Process
One team, one dream: The best collaborations are messy.

When we started working with the TED team on the redesign of TED.com, we knew that — in order to pull off something of this magnitude — we were going to have to quickly feel like one team. Great products come from teams that can violently disagree one minute and solve problems together the next. […]

From 50 to 1

Posted by on Oct 3, 2013 in Design philosophy, Process
From 50 to 1

Finding love — it’s a little bit like playing roulette. You win some, you lose some. While you of course hope for a good partnership, you have no idea what it will be like down the road. Finding the right creative agency to work with is a little bit like that. Here’s how we went […]

Adaptive design, for adaptive people

Posted by on Oct 2, 2013 in Design philosophy, Technology
Adaptive design, for adaptive people

If you have a smartphone, a tablet or another mobile device, you already know it’s perfect to watch TED Talks on. But if you build media for mobile devices, like I do, you face a big challenge: there are so many devices out there, with so many different screen sizes and capabilities, from trusty old iPhones […]

Turning a compass into a process

Posted by on Oct 1, 2013 in Design philosophy, Process
Turning a compass into a process

Where do we begin? In a company like ours, there is no shortage of ideas that spring out of spontaneous collaborations. The hardest part of my job is saying “no” to ideas — or more commonly, “yes, but what would you like to give up for it?” When we began to realize the need to rebuild […]

Growing by listening: 5 things that inspired us to rebuild TED.com

Growing by listening: 5 things that inspired us to rebuild TED.com

In June 2006, we posted our first 6 TED Talk videos for free online, with no idea what would happen next. We hoped that the talks would find a small, devoted audience. A small, devoted, slightly geeky audience that would enjoy what were, essentially, taped lectures. But by the end of that year, it was […]