The new TED Talk page: A brief history

Posted by on Apr 15, 2014 in Design philosophy, Lessons learned, Process
The new TED Talk page: A brief history

The life of a TED Talk begins when a speaker shares their idea on the TED stage, to a live audience. From that moment, the idea spreads through conversations — and online video. While TED Talks are seen through many channels (e.g. YouTube, Netflix, Roku, native mobile apps), we can best offer the experience with […]

The new TED.com lets you dig deeper into ideas and see your influence on how they spread

Posted by on Mar 4, 2014 in New features, Process, Release updates
The new TED.com lets you dig deeper into ideas and see your influence on how they spread

Today on TED.com, the world at large will notice some changes — some things that will be familiar to those of you who’ve been a part of our beta testing, and some things that will be brand new. We have officially launched our first major redesign since the site debuted in 2007, back when online […]

How user archetypes lead to design decisions

How user archetypes lead to design decisions

Once our team came to terms with the need to rebuild TED.com from the ground up — and the freak-out phase subsided — we began sketching. As part of the process of figuring out what to change, what features to add and how to sharpen our design, there was a big question that we had to […]

The people of TED.com

Posted by on Jan 14, 2014 in Process, Release updates, User experience
The people of TED.com

Many people come to TED.com just to watch a talk. Many are repeat viewers, who want to leave comments and participate in conversations. Others who come to TED.com have an even deeper connection to the TED community — they’ve attended a conference (perhaps even multiples), they organize a TEDx event, are one of the thousands […]

One team, one dream: The best collaborations are messy.

Posted by on Nov 21, 2013 in Design philosophy, Process
One team, one dream: The best collaborations are messy.

When we started working with the TED team on the redesign of TED.com, we knew that — in order to pull off something of this magnitude — we were going to have to quickly feel like one team. Great products come from teams that can violently disagree one minute and solve problems together the next. […]

The quest for improved site navigation

Posted by on Nov 7, 2013 in Process, User experience
The quest for improved site navigation

In the beginning, there was a TED.com site navigation bar and it was good. But then TED grew and grew…

Holy mobile devices, Batstand! How we test pages across screen sizes

Posted by on Nov 5, 2013 in Process, Technology
Holy mobile devices, Batstand! How we test pages across screen sizes

One of the biggest challenges in creating digital content is accounting for the vast number of screen sizes that are now available to web-users. Desktops, smartphones, and tablets of all shapes and sizes each offer different and sometimes unique display resolutions. For the rebuilt TED.com, we’re using a responsive design system that reacts to the […]

What’s your TED habit?

Posted by on Oct 8, 2013 in Lessons learned, Process
What’s your TED habit?

Last year, I responded to 93,742 emails from users like you. That’s an average of about 257 per day. Answering these emails is not only my job; it also gives me the privilege of peeking into the lives of TED users and how people interact with TED. In my world of customer support, I need […]

User feedback, by the numbers

Posted by on Oct 5, 2013 in Process, User experience
User feedback, by the numbers

People can surprise you: they find hidden gems you never noticed, point out problems you were blind to, and offer up left-field ideas that spark new directions. They have nothing to gain by sugarcoating their feedback, and while it’s not always easy to hear, it’s necessary.

From 50 to 1

Posted by on Oct 3, 2013 in Design philosophy, Process
From 50 to 1

Finding love — it’s a little bit like playing roulette. You win some, you lose some. While you of course hope for a good partnership, you have no idea what it will be like down the road. Finding the right creative agency to work with is a little bit like that. Here’s how we went […]

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