How user archetypes lead to design decisions

How user archetypes lead to design decisions

Once our team came to terms with the need to rebuild TED.com from the ground up — and the freak-out phase subsided — we began sketching. As part of the process of figuring out what to change, what features to add and how to sharpen our design, there was a big question that we had to […]

The people of TED.com

Posted by on Jan 14, 2014 in Process, Release updates, User experience
The people of TED.com

Many people come to TED.com just to watch a talk. Many are repeat viewers, who want to leave comments and participate in conversations. Others who come to TED.com have an even deeper connection to the TED community — they’ve attended a conference (perhaps even multiples), they organize a TEDx event, are one of the thousands […]

Lessons from user testing

Posted by on Dec 3, 2013 in Lessons learned, User experience

While rebuilding TED.com, we conducted over a dozen rounds of usability testing – sometimes testing multiple parts of the site on the same day. We learned the limits of our teleconferencing system, plus how much bandwidth it takes to run a prototype, two videocameras and our UX designers ragged. As the person tasked with making sure we […]

The quest for improved site navigation

Posted by on Nov 7, 2013 in Process, User experience
The quest for improved site navigation

In the beginning, there was a TED.com site navigation bar and it was good. But then TED grew and grew…

User feedback, by the numbers

Posted by on Oct 5, 2013 in Process, User experience
User feedback, by the numbers

People can surprise you: they find hidden gems you never noticed, point out problems you were blind to, and offer up left-field ideas that spark new directions. They have nothing to gain by sugarcoating their feedback, and while it’s not always easy to hear, it’s necessary.

Growing by listening: 5 things that inspired us to rebuild TED.com

Growing by listening: 5 things that inspired us to rebuild TED.com

In June 2006, we posted our first 6 TED Talk videos for free online, with no idea what would happen next. We hoped that the talks would find a small, devoted audience. A small, devoted, slightly geeky audience that would enjoy what were, essentially, taped lectures. But by the end of that year, it was […]